The Power of Personalized Content in Healthcare
Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consumers have now come to expect their content needs will be anticipated and met. This idea of personalization is even more significant and in greater demand within the healthcare industry. According to a study by Gravitate Design, 86% of patients conduct a health-related search before booking a doctor’s appointment. As these patients research, potentially under a great deal of stress, they have to quickly find the answers they need–wherever they are in their patient journey. This presentation explores how you can offer the same one-to-one connection in healthcare marketing that will result in a greater return on your investment.