Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at Scale

June 28, 2016

Share this Presentation
Facebook
Twitter
Email
LinkedIn

Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before. In this ABM Hacks session with Terminus' Sangram Vajre, you will learn: - How to identify best-fit accounts and expand your reach within an account - How to engage contacts on their terms - How to execute an ABM playbook - How to accelerate sales pipeline velocity and grow new revenue

Previous Presentation

Account-Based Marketing Hacks 2016: Engagio for Account-Based Everything

Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts...

Next Presentation

How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)

Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use ...

Most Recent Presentations

The Power of Personalized Content in Healthcare

Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at Scale

Previous Presentation

Next Presentation

Most Recent Presentations

Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consum

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content

What's the secret to high-converting demand generation campaigns?

Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales en

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at th

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu

Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber

Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit

Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.

Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten