Marketers Need to Personalize Content Experiences at Scale

Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. Presented at CMApipecon, Uberflip’s Director of Brand and Creative Services Daniel Sendecki delivers a framework, foundation, and real-life examples of how your marketing team can deliver greater personalization and memorable content experiences to your customers—at scale!