How to Use Video to Crush Your B2B Marketing Goals

April 6, 2016

Share this Presentation
Facebook
Twitter
Email
LinkedIn
Google+

73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads. And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste? Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.

Previous Presentation

How Content Marketing and User Experience Go Hand-in-Hand

Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B...

Next Presentation

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimiz...

Most Recent Presentations

Creating Harmony Between Demand Generation and ABM

How to Use Video to Crush Your B2B Marketing Goals

Previous Presentation

Next Presentation

Most Recent Presentations

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at th

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu

Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber

Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit

Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.

Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten

Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the

Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B acc

Uberflip President and CMO Randy Frisch explores how to personalize content experiences for your ABM initiatives at scale.

Content is an integral part of ABM, but it can be difficult to personalize at scale. Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an