How to Use Video to Crush Your B2B Marketing Goals

April 6, 2016

Share this Presentation
Facebook
Twitter
Email
LinkedIn
Google+

73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads. And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste? Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.

Previous Presentation

How Content Marketing and User Experience Go Hand-in-Hand

Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B...

Next Presentation

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimiz...

Most Recent Presentations

Persuading Prospects Through Personalization

How to Use Video to Crush Your B2B Marketing Goals

Previous Presentation

Next Presentation

Most Recent Presentations

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber

Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit

Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.

Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten

Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the

Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B acc

Uberflip President and CMO Randy Frisch explores how to personalize content experiences for your ABM initiatives at scale.

Content is an integral part of ABM, but it can be difficult to personalize at scale. Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an

Learn how to personalize your ABM content at scale in this webinar featuring Uberflip's Tara Robertson, Terminus' Torrey Dye, and BrightFunnel's Allie Butters.

In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar hosted by Kapost, top mar

Learn how to get your Uberflip Hub ready for GDPR in this webinar hosted by Product Marketing Manager, Jason Oakley.

Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. Presented at CMApipe

Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization? Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake

Keeping up with dynamic marketing requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. We know the same old marketing isn’t good enough; cu

Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip, and how

Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip, and how