How to Use Video to Crush Your B2B Marketing Goals

April 6, 2016

Share this Presentation
Facebook
Twitter
Email
LinkedIn

73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads. And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste? Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.

Previous Presentation

How Content Marketing and User Experience Go Hand-in-Hand

Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B...

Next Presentation

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimiz...

Most Recent Presentations

Accelerate The Buyer Journey

How to Use Video to Crush Your B2B Marketing Goals

Previous Presentation

Next Presentation

Most Recent Presentations

Accelerate The Buyer Journey Talk Track

In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and

Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? In this present

In this webinar, Uberflip's Director of Content Experience Paige Gerber digs into how to personalize content experiences at scale.

The best way to get a new technology purchase over the line is to get as many people invested as possible. Use these flashcards to show the value of Uberflip to other members of your team!

In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement a

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge

Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consum

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content

What's the secret to high-converting demand generation campaigns?

Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales en

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at th

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu

Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with