How to Educate and Convert in Competitive SaaS Markets
Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet. This is a common problem among SaaS (software as a service) providers, who are selling in highly competitive and emerging markets. How can your sales and marketing teams work together to stand out from the competition? In this presentation, Datanyze's Ben Sardella and Uberflip's Hana Abaza explain how to educate (and ultimately, convert) using a competitive sales strategy.