5 Actions to Make Your Content Active
Active content is dynamic, personalized, contextual and compels action.
Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.
Most Recent Presentations
The Power of Personalized Content in Healthcare
Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consum
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engagement
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content
Uncovering the Mystery of High-Converting Demand Generation Experiences
What's the secret to high-converting demand generation campaigns?
How B2B Marketers are Personalizing ABM Content Experiences
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales en
The New 5-Step Playbook for Personalizing Content Experiences at Scale
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro
Creating Harmony Between Demand Generation and ABM
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y
How to Personalize Content Experiences at Scale
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at th
Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo
Convert Your ABM Target Accounts with Personalized Content Slideshare
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu
Fire Up Your ABM Programs With Personalized Video Content at Scale
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with
Re-Engage the Dead With Killer Content Experiences
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got
Mastering the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo
Persuading Prospects Through Personalization
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr
5 Ways to Personalize Your ABM Content Strategy at Scale
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber
The New Playbook for Personalizing Content Experiences at Scale
Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per
8 Data Science Insights to Boost Content Engagement and Drive Conversions
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
Persuading Prospects Through Personalization
If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit
Persuading Prospects Through Personalization
Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.
How to Personalize Content Experiences at Scale with Uberflip