5 Actions to Make Your Content Active
Active content is dynamic, personalized, contextual and compels action.
Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.
Most Recent Presentations
How B2B Marketers are Personalizing ABM Content Experiences
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
Persuading Prospects Through Personalization
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? In this present
The New Playbook for Personalizing Content Experiences at Scale
In this webinar, Uberflip's Director of Content Experience Paige Gerber digs into how to personalize content experiences at scale.
Uberflip Benefits Flash Cards
The best way to get a new technology purchase over the line is to get as many people invested as possible. Use these flashcards to show the value of Uberflip to other members of your team!
Personalizing ABM Content Experiences at Scale
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement a
Building a Customer Experience That Converts - Four Pillars to Creating a Winning Marketing Strategy
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of
How to Build and Distribute Personalized Content Experiences for ABM and Event Nurtures
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge
The Power of Personalized Content in Healthcare
Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consum
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engagement
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content
Uncovering the Mystery of High-Converting Demand Generation Experiences
What's the secret to high-converting demand generation campaigns?
How B2B Marketers are Personalizing ABM Content Experiences
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales en
The New 5-Step Playbook for Personalizing Content Experiences at Scale
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro
Creating Harmony Between Demand Generation and ABM
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y
How to Personalize Content Experiences at Scale
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at th
Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo
Convert Your ABM Target Accounts with Personalized Content Slideshare
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu
Fire Up Your ABM Programs With Personalized Video Content at Scale
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with
Re-Engage the Dead With Killer Content Experiences
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got
Mastering the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement