5 Actions to Make Your Content Active
Active content is dynamic, personalized, contextual and compels action.
Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.
Most Recent Presentations
Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo
Convert Your ABM Target Accounts with Personalized Content Slideshare
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actu
Fire Up Your ABM Programs With Personalized Video Content at Scale
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs with
Re-Engage the Dead With Killer Content Experiences
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got
Mastering the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just fo
Persuading Prospects Through Personalization
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr
5 Ways to Personalize Your ABM Content Strategy at Scale
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber
The New Playbook for Personalizing Content Experiences at Scale
Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per
8 Data Science Insights to Boost Content Engagement and Drive Conversions
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
Persuading Prospects Through Personalization
If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit
Persuading Prospects Through Personalization
Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.
How to Personalize Content Experiences at Scale with Uberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten
Driving Pipeline Outside the Inbox
Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the
Compelling B2B Audiences to Engage Through ABM
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B acc
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How to Personalize Content at Scale for ABM [Virtual ABM Summit]
Uberflip President and CMO Randy Frisch explores how to personalize content experiences for your ABM initiatives at scale.
Transform your Content Strategy for ABM, Engagement, and Sales Alignment
Content is an integral part of ABM, but it can be difficult to personalize at scale. Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an
How to Personalize ABM Content
Learn how to personalize your ABM content at scale in this webinar featuring Uberflip's Tara Robertson, Terminus' Torrey Dye, and BrightFunnel's Allie Butters.
Conquering Channel Explosion
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar hosted by Kapost, top mar
How to Get Your Hub Ready for GDPR