5 Actions to Make Your Content Active
Active content is dynamic, personalized, contextual and compels action.
Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.
Most Recent Presentations
Persuading Prospects Through Personalization
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is cr
5 Ways to Personalize Your ABM Content Strategy at Scale
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Uber
The New Playbook for Personalizing Content Experiences at Scale
Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to per
8 Data Science Insights to Boost Content Engagement and Drive Conversions
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
Persuading Prospects Through Personalization
If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit
Persuading Prospects Through Personalization
Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.
How to Personalize Content Experiences at Scale with Uberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten
Driving Pipeline Outside the Inbox
Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the
Compelling B2B Audiences to Engage Through ABM
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B acc
![How to Personalize Content at Scale for ABM [Virtual ABM Summit]](https://content.cdntwrk.com/mediaproxy?url=http%3A%2F%2Fimage.slidesharecdn.com%2Fcopyofvirtualsummitabm-180612131059%2F95%2Fslide-1-1024.jpg%3Fcb%3D1528809617&size=1&version=1528811790&sig=e65b56c0a5e852c49fadd541440af1e4&default=hubs%2Ftilebg-docs.jpg)
How to Personalize Content at Scale for ABM [Virtual ABM Summit]
Uberflip President and CMO Randy Frisch explores how to personalize content experiences for your ABM initiatives at scale.
Transform your Content Strategy for ABM, Engagement, and Sales Alignment
Content is an integral part of ABM, but it can be difficult to personalize at scale. Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an
How to Personalize ABM Content
Learn how to personalize your ABM content at scale in this webinar featuring Uberflip's Tara Robertson, Terminus' Torrey Dye, and BrightFunnel's Allie Butters.
Conquering Channel Explosion
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar hosted by Kapost, top mar
How to Get Your Hub Ready for GDPR
Learn how to get your Uberflip Hub ready for GDPR in this webinar hosted by Product Marketing Manager, Jason Oakley.
Marketers Need to Personalize Content Experiences at Scale
Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. Presented at CMApipe
How to Scale Your ABM Program with Content
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization? Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake
Why the Content Experience Matters
Keeping up with dynamic marketing requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. We know the same old marketing isn’t good enough; cu
How VersionOne Engaged with 88% of Target Accounts for ABM
Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip, and how
How VersionOne Engaged with 88% of Target Accounts for ABM