3 Ways to Transform eBooks to Boost Your B2B Marketing Results

May 19, 2016

Share this Presentation
Facebook
Twitter
Email
LinkedIn
Google+

Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience). In this presentation, SnapApp and Uberflip discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

Previous Presentation

How Blackbaud Boosted Lead Generation Through Their Content Experience (SiriusDecisions Summit)

Uberflip is the backbone of Blackbaud’s content amplification strategy and the online hub for all of its th...

Next Presentation

How Blackbaud Boosted Lead Generation Through Their Content Experience

Blackbaud K-12 exclusively serves the philanthropic market. Through supporting foundations, to education in...

Most Recent Presentations

8 Data Science Insights to Boost Content Engagement and Drive Conversions

3 Ways to Transform eBooks to Boost Your B2B Marketing Results

Previous Presentation

Next Presentation

Most Recent Presentations

Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetit

Uberflip's President and CMO Randy Frisch discusses how to persuade prospects through personalization.

Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized conten

Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the

Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B acc

Uberflip President and CMO Randy Frisch explores how to personalize content experiences for your ABM initiatives at scale.

Content is an integral part of ABM, but it can be difficult to personalize at scale. Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an

Learn how to personalize your ABM content at scale in this webinar featuring Uberflip's Tara Robertson, Terminus' Torrey Dye, and BrightFunnel's Allie Butters.

In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar hosted by Kapost, top mar

Learn how to get your Uberflip Hub ready for GDPR in this webinar hosted by Product Marketing Manager, Jason Oakley.

Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. Presented at CMApipe

Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization? Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake

Keeping up with dynamic marketing requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. We know the same old marketing isn’t good enough; cu

Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip, and how

Jodi Lebow, VersionOne’s Director of Demand Generation and Marketing Operations, shares insights on engaging target accounts for ABM by creating personalized content experiences with Uberflip, and how

From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketer

Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes l

More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a