The 4 Pillars of Content Marketing
The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute their content marketing strategies, but many teams fail to fulfill all four pillars. Do you know where your efforts are lacking? In this presentation, four marketing leaders (each representing an area of the four pillar framework) will share their top tips for improving your content marketing processes and technology.