How to Leverage Webinars for B2B Lead Generation
Webinars are unique among content types; they're marketed like events, after all. These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix. Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.