When Should Your B2B Content Be Gated? [Flowchart]
Gating your premium B2B content is one of the best ways to generate leads. Gated content is anything behind a form or call-to-action that requires information from the user. It refers to any content that requires people to give personal data (like an email address) in order to see, read, or interact with the content. The decision whether or not to gate your content is entirely based on your organization’s goals. However, when you’re not entirely sure whether a piece of content should be gated, this flowchart will help guide your decision.