What is Account-Based Marketing and Where Does Content Fit In?
Account-Based Marketing is on the mind of every B2B marketer today. Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders. In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.